In short – now women can achieve a fan of corner to corner length. This is because our brush has been designed with varying bristle spacing and is equipped to handle the thickest and the thinnest of lashes – treating each one individually. The brush is our longest brush ever and tapers at the tip giving great control and a precision lengthened look to the user. This gives a real bespoke twist to the lengthening effect each woman is able to achieve – day to night and occasion to occasion.

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Lash Extension Effect Mascara is our first brush to be designed to mirror the physiology of women's lashes, with finer bristles at the tip for those tricky corner lashes and more widely spaced bristles at the centre for thicker middle lashes. The result is a real bespoke lengthened look and maximized impact for every lash. Corner lashes are revealed to provide the impact and shape which is inspired by professionally applied lash extensions.

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The lash extension formula contains nylon fibres which are used to create real lash extensions in professional beauty salons. It is carefully balanced to coat every lash smoothly and evenly root to tip. The fibres align along the lash to extend the look even further.

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Our unique brush has been designed to mirror the physiology of real lashes – with tightly spaced bristles at the tapered tip for detailed lengthening on finer corner lashes and more widely spaced bristles in the middle for thicker centre lashes. This bespoke spacing allows every lash to be treated individually just like you would experience in a lash extension salon. The formula even contains real lash extensions made from nylon which stick to the lashes and extend the look of them to dramatic effect.
Women tell us the lengthening look is particularly noticeable on the outer corner lashes which are where they most want the impact and where they see the most difference when they use professional lash extensions.

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Lash extension effect mascara maximizes the length effect of each and every lash. Our uniquely customized brush grasps and coats every lash – including finer corner and tiny baby lashes. The effect – especially on corner lashes is inspired by professionally applied lash extensions.

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The Liquid lash extension formula contains real lash extensions which glide onto the lashes with the mascara. These real extensions are made from tiny nylon fibres which align through the bristles to lie along the lash and extend the look of lashes.

What's more the mascara formula stays flexible and smooth looking so tips won't flake or crumble.

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Different mascaras provide different levels of length, definition and separation dependent on the quality of the formula and the bristle alignment/shape of the mascara brush.
All bare lashes are much lighter in colour at the tips so all dark mascaras will add to the appearance of length if they are able to coat lashes from root to tip.
Lash Extension Effect is special because it combines the brush designed to treat fine and thicker lashes individually with a liquid lash extension formula. Every lash – even finer corner ones, are grasped and coated.
More tightly spaced bristles at the tip and wider spaced bristles in the middle mean that every lash size is catered for and every lash is therefore coated and separated.

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Lash extension effect gives extreme length impact to your lashes. Technical testing has shown that the lengthened look you can achieve is as much as 80% vs. bare lashes.

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