The Max Factor Masterpiece Max Mascara formula works in tandem with the iFX brush to create high impact volume, which is also sleek and smooth. The flexibility of the bristles allows the brush to conform easily and reach the roots of the lashes. The combination of iFX brush design features and the fact that the bristles contain micro channels to hold more product means that more mascara can be transferred easily to the lashes, from root to tip and not just delivered at the base. This creates high impact volume with lashes 400% bigger along the entire length of the lash.

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The iFX brush of Max Factor Masterpiece Max Mascara has uniquely soft, flexible bristles, which contact lashes at their root and comb from root to tip stopping any tangle or clumping. As a result, the brush feels gentler on the lashes than many traditional wire brushes, which women tell us can sometimes feel harsh. Women like to vary their mascaras for different occasions. Due to the flexibility of the iFX brush, Max Factor Masterpiece Max Mascara is ideal for women looking for sleek, high impact volume without clumps or globs.

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Yes, Masterpiece Max Mascara contains a flexible polymer hold system that helps gently keep lashes in place for hours, without smudging or flaking.

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Masterpiece Max Mascara is designed to meet women’s unmet needs for high impact volume with no clumps. Though this formulation isn’t created to provide a waterproof benefit, Masterpiece Max Mascara is smudge-proof, smear-proof and resists clumping due to the combing action of the iFX brush.

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The bristles of the iFX brush are made of thermo plastic rather than nylon, so are extremely soft and flexible ensuring a smoother mascara application. As a result, the brush feels gentler on the lashes than many traditional wire brushes, which women tell us can sometimes feel harsh.

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The Masterpiece Max Mascara iFX brush is different to the iFX brush in Masterpiece Mascara because it has micro channels to hold more mascara, so delivers more mascara to the lashes for a high impact yet sleek and smooth volume look.

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Apply Masterpiece Max Mascara using the iFX brush, which contacts lashes and combs and coats colour evenly through from root to tip. Apply one coat for sleek and smooth, high impact volume defined lashes or more if higher impact is required. No eyelash comb is needed as the iFX brush has been specifically designed to reach lashes and have superb surface contact with the lashes versus traditional wire brushes. This means the bristles penetrate into the lashes, resulting in excellent combing and separation.

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Masterpiece Max Mascara has been designed to deliver superb volume and separation. Using a primer could reduce the levels of separation you can achieve with it so we would recommend using Masterpiece Mascara without a Primer.

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No, Masterpiece Max Mascara is easily removed using a gentle make-up remover.

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As with all Max Factor products, Masterpiece Max Mascara has undergone an extensive program of safety testing. Masterpiece Max Mascara is ophthalmologically tested, fragrance free and suitable for contact lens wearers.

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Masterpiece Max Mascara can be purchased nationwide and online at www.boots.com

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